BUILD A BRAND THAT SCALES
What it really takes to scale a brand that resonates
About The Podcast
Build a Brand That Scales is the podcast for private equity leaders who know that brand isn’t just about logos—it’s about enterprise value. Hosted by branding strategist Jed G. Morley, this show explores how strategic brand clarity drives alignment, accelerates growth, and increases multiples across the portfolio.
Each episode offers actionable insights from PE operators, portfolio executives, and brand experts who have scaled companies, unlocked latent value, and transformed positioning into a performance asset. If you're responsible for post-acquisition growth, operational efficiency, or preparing companies for exit, this podcast is your guide to turning brand strategy into a force multiplier.
Learn how to:
Leverage brand to drive commercial traction and team alignment;
Integrate brand strategy into value creation plans;
Communicate clear value to customers, investors, and acquirers;
Scale portfolio companies with consistent, targeted messaging;
Your Podcast host
Jed Morley
Jed G. Morley is the Founder and CEO of Backstory Branding, a strategic consultancy that helps growth-stage and PE-backed companies build brands that scale. With over 20 years of experience, Jed works directly with executive teams to clarify purpose, articulate value, and codify culture—unlocking hidden brand equity that drives alignment and accelerates growth.
Through his proprietary Message Market Fit® process and Backstory Brand Wheel™ Framework, Jed has led brand transformations for companies like BambooHR, Lucidchart, and Vasion. His approach bridges the gap between brand and performance marketing, making it a powerful tool for firms seeking to increase enterprise value, prepare for acquisition, or fuel portfolio growth.
Latest Episodes
FAQs
Who is this podcast for?
If you're building a brand—whether you're a founder, marketer, or creative lead—this podcast is for you. We focus on real conversations and actionable insights that help you clarify your message and scale with purpose.
What topics do you cover?
We cover brand positioning, messaging, storytelling, marketing strategy, and the operational realities of scaling. You’ll hear from people who’ve done it—not just talked about it.
Is there a way to get more involved with Backstory?
Yes—this podcast is just the beginning. You can book a strategy session, join our email list, or connect with us on social for more brand insights and offers.
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